I was wandering around in E-Mart two days before the Korean holiday of Chuseok. (This would be like being in SuperTarget two days before Thanksgiving or maybe even Christmas.)
Occasionally, I’ve seen women wearing these at a wedding hall or cultural performance, but in this case, I realized, they were sales representatives for various Chuseok gift lines.
Last year I received toothpaste and soap from my employer and a small suitcase-sized box of dried seaweed from friends. This year, I received a gift certificate for a restaurant. Cool!
Boxed Chuseok gifts were hot sellers at E-Mart that day, as shoppers filled their carts with a diverse selection of items:
- Alcohol: Korean traditional soju or Makgeolli, or Jack Daniels or Chivas whiskey
- Drinks: Korean ginseng tea, aloe vera juice, or Minute Maid or Del Monte brand orange & grape juice sets
- Coffee & Tea: Expensive loose green tea sets or instant Maxim or Taster’s choice coffee
- Oil: Grapeseed oil bottles
- Herbs: Fresh ginseng roots in boxed sets, set on an elegant red or gold cloth
- Canned food: Boxed sets of tuna or spam, or combinations of SPAM and dried seaweed packets artfully arranged
- Fresh fruit: Boxes sets of three large peaches, or a whole flat of purple grapes